Event Go-to-Market Strategy

1. Define Target Audience:
   - Identify potential participants within the community, focusing on households that may qualify for the Affordable Connectivity Program (ACP).
   - Target property management companies, churches, apartment communities, community centers, and parks and recreation departments as event locations.

2. Event Planning and Logistics:
   - Secure partnerships with property management companies, churches, apartment communities, community centers, and parks and recreation departments to co-sponsor or host the events.
   - Coordinate event dates, times, and logistics with the venue hosts.
   - Arrange for necessary permits, licenses, and insurance coverage.

3. ACP Ambassador Training:
   - Recruit and train ACP ambassadors who will educate and assist qualified households in enrolling for the program.
   - Ensure ambassadors have comprehensive knowledge of the ACP, eligibility criteria, and participating providers' services.
   - Train ambassadors on effective communication, engagement, and enrollment techniques.

4. Participant Outreach and Promotion:
   - Develop a comprehensive marketing and outreach plan to reach the target audience.
   - Utilize various channels such as social media, local community boards, flyers, and word-of-mouth to create awareness about the events.
   - Highlight the benefits of attending the events, including free food, entertainment, and access to ACP enrollment assistance.

5. Event Execution:
   - Coordinate the setup of event infrastructure, including food stations, entertainment areas, and enrollment assistance booths.
   - Ensure a welcoming and engaging atmosphere for attendees.
   - Facilitate games, contests, and music (DJ) to enhance the event experience.
   - Offer free food options such as hamburgers, hotdogs, refreshments, and desserts to attendees.

6. Enrollment Assistance and Provider Offers:
   - Ensure ACP ambassadors are available to educate attendees on the program and assist with enrollment.
   - Collaborate with participating providers like TruConnect, Frontier, and Xfinity to promote their offerings such as free smartphones with unlimited talk, text, and data or discounted internet packages.
   - Emphasize that attendance and participation do not obligate anyone to enroll in the ACP or choose any provider options.

Checklist:

1. Venue and Partner Coordination:
   - Confirm event locations and obtain necessary approvals from property management companies, churches, apartment communities, community centers, and parks and recreation departments.
   - Coordinate event logistics, including date, time, permits, insurance, and facility setup.

2. ACP Ambassador Recruitment and Training:
   - Recruit and train ACP ambassadors to represent your organization and the ACP program.
   - Ensure ambassadors are knowledgeable about the ACP, eligibility criteria, and participating providers' services.

3. Marketing and Outreach:
   - Develop a comprehensive marketing plan to create awareness and drive attendance.
   - Utilize online and offline channels to promote the events and highlight the benefits of participation.
   - Create promotional materials such as flyers, posters, and social media content.

4. Event Setup and Execution:
   - Coordinate event infrastructure setup, including food stations, entertainment areas, and enrollment assistance booths.
   - Arrange for food and refreshments, including hamburgers, hotdogs, desserts, and beverages.
   - Organize entertainment activities such as games, contests, and music (DJ) to engage attendees.

5. Enrollment Assistance and Provider Offers:
   - Ensure ACP ambassadors are available throughout the events to educate and assist attendees with ACP enrollment.
   - Collaborate with participating providers to communicate their offers and value-added services.
   - Create enrollment materials and informational handouts for participants.

Budget Outline for Hosting a Free Community Event:

1. Venue Costs:
   - Research and contact potential event locations (property management companies, churches, apartment communities, community centers, parks and recreation departments, etc.) to secure a venue.
   - Determine if any venue fees or permits are required and allocate funds accordingly.

2. Food and Refreshments:
   - Estimate the number of attendees and plan the quantity of food and beverages needed (hamburgers, hotdogs, side dishes, desserts, beverages, condiments, etc.).
   - Contact local vendors or caterers to obtain cost estimates for providing the food.

3. Entertainment and Activities:
   - Determine the type of entertainment and activities desired (games, contests, music, DJ, etc.).
   - Research and contact vendors or performers to inquire about their availability and obtain cost estimates.

4. ACP Ambassadors and Enrollment Assistance:
   - Allocate funds to recruit, train, and compensate ACP ambassadors who will educate and assist attendees with ACP enrollment.
   - Consider any necessary resources for enrollment assistance, such as laptops, tablets, or promotional materials.

5. Marketing and Promotion:
   - Set aside a budget for marketing and promotional activities to create awareness and attract attendees.
   - Include costs for designing and printing flyers, posters, banners, and other promotional materials.
   - Consider online marketing strategies such as social media ads or sponsored posts.

6. Permits and Licensing:
   - Determine if any permits, licenses, or insurance coverage are required for hosting the event at the chosen venue.
   - Research and estimate the associated costs for obtaining necessary permits and licenses.

7. Miscellaneous Expenses:
   - Account for miscellaneous expenses that may arise during the event planning and execution process, such as signage, decorations, event insurance, and event supplies (tables, chairs, tents, etc.).

8. Contingency Fund:
   - Set aside a contingency fund to cover unforeseen expenses or emergencies that may arise during the event.

It is important to note that the actual costs will vary based on factors such as the event scale, location, and local market rates. It is recommended to research local vendors, venues, and service providers to obtain accurate cost estimates and create a detailed budget plan.

Event Invitation Example

Join us for a Fun-Filled Community Event!
Free Food, Entertainment, and Opportunities for Savings!

[Your Company Name] is excited to invite property management companies, churches, apartment communities, community centers, and parks and recreation departments to a special community event. We're bringing together neighbors and families for a day of enjoyment, education, and fantastic offers.

Date: [Event Date]
Time: [Event Time]
Location: [Event Venue]

Here's what you can expect at our event:

1. Delicious Food: Indulge in mouthwatering hamburgers, hotdogs, refreshing beverages, desserts, and more. We've got your appetite covered!

2. Live Entertainment: Enjoy a lively atmosphere with games, contests, and music played by our talented DJ. There will be exciting activities for people of all ages to participate in.

3. ACP Ambassadors: Our knowledgeable ACP ambassadors will be available to educate and assist qualified households in enrolling in the ACP (Affordable Connectivity Program). Discover how you can access affordable and reliable internet services.

4. Participating Providers: Explore the value-added services provided by our partners, such as TruConnect, who is offering free smartphones with unlimited talk, text, and data. Frontier and Xfinity will also be present, showcasing their discounted internet packages and other exclusive offers.

5. No Obligation: There is no pressure or obligation to enroll in the ACP or choose any specific provider. We're here to provide information, answer questions, and help you make informed decisions.

Join us at this community event and experience the benefits of affordable connectivity and exciting offerings. It's a wonderful opportunity to connect with neighbors, enjoy delicious food, and explore valuable resources that can enhance your everyday life.

Spread the word and mark your calendars for a day of community togetherness and savings. We look forward to seeing you there!

For more information, please contact us at [Contact Information].

[Your Company Name]
[Your Company Logo]

Comfort Letter Example

[Your Company Name]
[Your Address]
[City, State, ZIP]
[Date]

Subject: Comfort Letter - Assurance of Ambassadors' Credentials for ACP Event

Dear [Potential Locations and Partners],

We are writing to provide you with utmost assurance regarding the credentials and qualifications of our ambassadors who will be representing [Your Company Name] at the upcoming Affordable Connectivity Program (ACP) event. We understand the importance of working with trusted and knowledgeable resources to ensure a successful and credible event for all involved stakeholders.

We would like to confirm that all our ambassadors have undergone a rigorous vetting process, including comprehensive background checks, to ensure their integrity and suitability for their roles. We prioritize the safety and trustworthiness of our team members, and as a result, we can confidently affirm their adherence to the highest standards of professionalism.

Furthermore, we are proud to inform you that our ambassadors have obtained a registered RAD ID from the Universal Service Administrative Company (USAC). This identification is a testament to their compliance with the regulations and requirements set forth by the ACP program. It signifies their commitment to upholding the program's standards and serving as reliable resources for participants.

In addition to the aforementioned credentials, our ambassadors have undergone extensive training and certification provided by participating ACP providers. This training ensures that they possess in-depth knowledge of the ACP program, its benefits, eligibility criteria, and the range of services offered by the participating providers. Their expertise equips them to address inquiries, provide accurate information, and assist potential participants in enrolling for the program with confidence.

We understand the importance of trust and credibility when working with partners and locations, and we want to assure you that our ambassadors have undergone a thorough screening process to ensure their suitability for this vital role. We take great pride in maintaining the highest standards of professionalism and reliability throughout our operations.

Should you have any further inquiries or require additional information, please do not hesitate to contact us. We are committed to providing transparency and peace of mind as we work together to create a successful ACP event that benefits the community and fosters connectivity for all.

Thank you for your attention and consideration. We look forward to collaborating with you and creating a remarkable event that leaves a lasting positive impact on the participants and the community.

Sincerely,

[Your Name]
[Your Position]
[Your Company Name]
[Contact Information]