Strategy

Market Management

Market Management

Compliance and market management checklist.

Compliance and market management checklist.

Market Meeting Agenda - schedule will be made available via channel/vendor manager

Broadband Map

What the Map Shows

This map displays where Internet services are available across the United States, as reported by Internet Service Providers (ISPs) to the FCC. The map will be updated continuously to improve its accuracy through a combination of FCC verification efforts, new data from Internet providers, updates to the location data, and—importantly—information from the public.

How to Use This Site

From the Home Page, you can...

  • Enter an address into the Search by Address window to zoom to that address point on the map. When you enter an address, you can see information about that location, along with a list of Internet providers that can serve it and the types of service and speeds offered.

  • Pan, zoom, and generally explore the map, or search for a location by clicking Location.

  • Search for service availability or coverage by specific providers by clicking Providers.

  • Review Internet service availability and characteristics in your state, county, congressional district, census place (town), Tribal area, or CBSA (metro area) by clicking Area.

  • Save the underlying data locally by clicking Download.


Best Neighborhood


Data and visualization provided for free at levels of detail you won't find anywhere else including demographics and which internet service providers (ISPs) are available in a specific neighborhood.

Market Management Strategy

- Prior to initiating a campaign, every team within a market should hold discussions with corporate leaders to delineate territorial sectors.

- The leadership will set a long-term plan for managing these sectors. The potential strategies include:

1. Even distribution of sectors among team leaders, with each team operating exclusively within its allocated sector.

2. All teams collaborate on a single sector at a time, transitioning to the next only after the current one is fully addressed.

3. After deciding the method, the leadership ensures that both the corporation and its clientele comprehend the territorial management approach.

Territory Planning:

- During the planning phase, an office should prepare a comprehensive master map showcasing all assigned sectors.

- Territories should be spacious enough to engage two agents for three days, assuming an activity rate of over 60 door knocks daily per agent.

- Upon full sector segmentation, territories should be labeled with unique identifiers, e.g., 4-01, 4-02, etc.

- Daily, agents should be provided with a marked map of their territory. At day's end, they should submit these maps, indicating the areas they've covered.

Territory Logging:

- Agents should record pertinent details like names, agent codes, dates, and sales figures on the reverse side of the map.

- The street sheets completed should be attached to the respective maps.

- Leadership can reassign the same or different map and street sheet combinations to agents the next day.

- Completed territories must be cataloged in the territory log, organized by sectors and individual territories.

Agent Monitoring:

- Street sheets serve as crucial insights for the leadership, offering a glimpse into an agent's daily activities.

- They can reveal details like the number of doors knocked, follow-ups on potential leads, and the agent's organization skills.

- By evaluating these sheets, leadership can determine areas where agents excel and where they might need further training.

Agent Feedback and Transport:

- Post-work discussions between managers and agents are essential. Here, any negative feedback or challenges faced by agents should be addressed promptly.

- While transportation can pose challenges, the territories allocated should ideally be in close proximity to facilitate multiple team drop-offs at a single point.

- Agents should adhere to the "courtesy rule" For instance: wrapping up by 8:00 PM with pick-ups scheduled for 8:15 PM, unless a different arrangement has been mutually agreed upon.

Weather Preparedness:

- Just as mail services operate in all weather conditions, our teams should too. In fact, varying weather can be leveraged to connect better with clients.

- Agents should be encouraged to carry gear suitable for all weather types, such as raincoats, flashlights, or water bottles. Extras should be available for those unprepared.

Effective Territory Management:

  • Managing territories efficiently is integral to expanding reach without diluting impact. Here's our strategy for optimal territory management:

    • Geographical Insights: Understanding the geographical nuances of a territory helps in crafting tailored strategies.

    • Data-Driven Decisions: Utilize data analytics to identify potential growth areas and optimize resource allocation.

    • Relationship Building: Cultivate relationships with local stakeholders and community leaders to ensure smoother operations.

    • Regular Review: Continually assess territory performance to identify opportunities and areas of improvement.

Prioritizing Quality Enrollments:

  • Quality enrollments are pivotal as they not only contribute to achieving targets but also ensure lasting customer satisfaction and reduced attrition. Here's our approach to ensuring quality:

    • Detailed Training: Agents undergo meticulous training to gain a deep understanding of the products, services, and the inherent value they offer to customers.

    • Regular Monitoring: We consistently monitor the quality of enrollments to promptly identify and address any discrepancies.

    • Feedback Mechanism: A structured feedback system is in place, ensuring agents receive actionable feedback on their performance, facilitating continuous improvement.

    • Incentivized Performance: To motivate agents to uphold standards, we provide incentives for high-quality enrollments.

Emphasizing Compliance:

  • Adhering to regulations and maintaining compliance is non-negotiable. It safeguards your operations and builds trust with stakeholders:

    • Stay Updated: Regulatory landscapes evolve. Keep abreast of changes to ensure you're always compliant.

    • Educate Your Team: Ensure every team member understands the importance of compliance and the specifics of what's required.

    • Prioritize Transparency: Be open about your compliance efforts. This can foster trust and deter potential issues.

    • Use Technology: Employ systems and tools that automatically ensure compliance, reducing the chance of human error.

Slamming:

Unauthorized sales or claims of a sale without the customer's agreement, intention to purchase, or informed consent. This includes impersonating a customer, such as mimicking their voice during a TPV call.

Cramming:

Adding items to an existing order without the customer's knowledge or approval. This encompasses adding services to an existing customer's account without their consent.

Forgery:

1. Modifying a signed document.

2. An agent signing on behalf of the customer, whether using the customer's name or not.

Engaging in slamming, cramming, forgery, or other fraudulent activities endangers the company and everyone's earnings. If you suspect any falsified sales, immediate action is required.